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Now Playing Utah is a charitable service that showcases transformative cultural experiences across Utah. Support is provided by:

The Avalon theater opened in 1947 and was originally named the Apollo. The theater was renamed in 1963 when Art Proctor bought the theater from Phil Gus, the original owner. Art Proctor says he chose “Avalon” as the new name for the theater because it only required changing three letters. The Avalon has shown mostly second-run or classic films. In March 1993, Vandermeide, a world-famous hypnotist, began a hypnotist and comedy show. 100 seats were removed from the theater in order to build a stage in front of the theater’s movie screen. This reduced the seating capacity to 495.

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