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Chief Marketing Officer

Posted by Ballet West ; Posted on 
Jobs: Full Time, Marketing - DEADLINE :  
Chief Marketing Officer


Job Summary: The Chief Marketing Officer (CMO) is a highly critical position at Ballet West. Along with the Chief Development Officer, this senior manager is responsible for nearly 75% of Ballet West’s operating revenue. The position reports directly to the Executive Director and works closely with the Artistic Director to ensure consistency with branding BW.
Primary Responsibilities: Strategic/Long-term
 Develop a vision for BW’s marketing and sales efforts that communicates the character, ideals, and mission of the organization to a wide range of patrons, donors, employees, and other stakeholders
 Provide consistent and clear leadership to the marketing, sales, and communications team
 Inspire the team with passion, respect and an openness to new ideas and approaches
 Continue professional development by participating in field and industry activities (conferences, professional groups, seminars, courses, etc.) to ensure that new ideas and methods are introduced to BW on an ongoing basis
 Establish and maintain companywide standards for written and graphic communications in printed, verbal or electronic forms
 Create and implement audience development marketing plans, including research on target audiences, market trends, and performing arts/non-profit trends using focus groups, surveys, and industry data, and
 Build and cultivate collaborative relationships with industry leaders, board members, media, government and city officials, key business partners, promotional partners, performing arts organizations, and community leaders
Season Planning and Execution
 Oversee creation of season timeline and calendars in consultation with team managers and other department heads
 Oversee the development and execution of comprehensive advertising, promotion publicity plans, and single ticket campaigns for all BW@ programming
 Oversee the development of all collateral marketing in support of all BW productions and public events
 Establish ticket sales goals by production and ticket type during budgeting process and forecast sales on a regular basis in coordination with team mangers
 Development departmental expense budgets, and
 Provide summary reports to the Executive Director, senior managers, Board of Directors
Ongoing Activities
 Oversee company website, including content, design, maintenance, e-commerce, and promotion
 Oversee management and coordination of outside consultants
 Oversee social media campaigns, including Facebook, Twitter, company blog, and email communication
 Oversee customer/patron complaints and expedite customer service issues in coordination with Patron Services Manager
Desired Qualifications: The ideal candidate for the position of Vice President, Marketing, Sales and Communications will have:
 Demonstrated excellence in verbal and written communication skills
 Familiarity with ballet repertoire and the entertainment industry
 Solid business computer skills, including intermediate Microsoft Word and Excel skills
 Working knowledge of Tessitura and database management
 Minimum ten years of experience in marketing, sales, and/or public relations field, preferably in a senior leadership position
 Demonstrated ability to lead, manage and guide a team of diverse marketing and sales professionals
 Bachelor’s degree in communications, marketing, public relations, journalism or a related filed from an accredited college of university
 Excellent analytical skills to create, read and analyze multiple sources of data to determine action
 Passion for data and the importance of data-driven decisions and a thorough understanding of performance marketing
 Agency experience and knowledge of Adobe InDesign and Photoshop a plus.
How to Apply: Send resume and cover letter to:
Compensation Type: Annual salary
Salary/Wage: Based on Experience
Closing Date: 04/30/2020

Status: Full Time
Location: Salt Lake City


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