Under the direction of a division director or manager, incumbent plans, organizes, develops, and implements organizational public relations, marketing, and engagement activities, including but not limited, to: communication of information designed to keep the public informed of department projects, operations, programs, activities, and accomplishments; content marketing, social media, special events, publications, and website updates. Responds, as needed, to public inquiries about the department.
Represents the department in media relations. Maintains social media accounts; administers and updates the department website; executes social media campaign. Monitors news and social media for the department.
Creates, coordinates, and distributes internal and external communications and publications. Designs graphics and infographics for print and digital distribution, creates informational videos, graphics, and emails. Plans and creates digital content for social media and websites.
Plans and organizes public relations program designed to create and maintain positive public image. Assists with the guidance/development of short and long-term strategies.
Participates in public relations committees, projects, and events.
Fields media and community inquiries about the department and coordinates media interviews. Responds to communication from customers, community councils, and other organizations.
Develops partnerships with community organizers.
Tracks all media for the department and serves as the department social media coordinator. Tracks and reports on social media data analytics; and, responds to public inquiries and concerns. Creates and maintains a social media calendar.
Collects and prepares information and talking points for press releases and other meetings.
Coordinates information and partnerships with City and Department communications teams.
Meets with public stakeholders to discuss department work projects. Assists in the planning and execution of press events, open houses, and community events.
Assists in gathering departmental information and creating content for the department’s annual report
Performs other duties as assigned.
Graduation from an accredited college or university with a bachelor’s degree in public relations, communications, journalism, or a related field, and three years of related experience.
Knowledge of and experience with all forms of social media, including web analytic tools like Google Analytics. Knowledge of web technologies and how content is delivered to the user via a web browser. No coding skills are required for this position.
Excellent written communications skills, including proof reading skills and knowledge of AP Style.
Proficiency in use of computer programs, including word processing, database programs, and InDesign.
Understanding of digital marketing products such as banner ads, native ads and Pay-Per- Click marketing.
Ability to manage multiple projects simultaneously with high attention to detail.