Building an Online Shop

The way we connect to our customers is changing; let’s embrace it together! A high quality, user-friendly online storefront is a key component to finding success in your creative business. In this introductory virtual workshop, local makers Quinell Dixon and Sarah Anderson will compare and discuss the benefits and logistics of creating a web store through an online marketplace versus a custom, standalone web store. By providing a basic overview of their preferred services (Etsy and Big Cartel) as well as some insider tips and tricks they’ve picked up along the way, you’ll leave the workshop with the information and inspiration you need to launch your first online shop. The virtual class will end with a live Q&A segment at the end, so be sure to come prepared with your questions for the experts!

Quinell Dixon, Embrogo Brand
Craft Lake City artisan Quinell Dixon is our creative community’s resident Etsy expert. Quinell is a self-taught embroidery specialist who creates custom headwear through his brand, Embrogo. Over the past two years, Quinell has sold over $200k using Etsy. He’s the master of the handmade hustle. Dixon will be sharing why utilizing the online marketplace model can help you find success in your creative business.

Sarah Anderson, City of Industry
Local maker Sarah Anderson owns City of Industry, a stationery shop that curates unique goods from woman-owned businesses. In addition to her business, Sarah serves as an Advisory Board Member for Craft Lake City, and sells her own products and designs at the DIY Festival each summer. Anderson has a wealth of knowledge to share about building an online store for your creative business