Scott Schaefer: Roadside MBA
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Three leading business school professors take to America's back roads in search of offbeat small businesses that hold valuable lessons for executives and entrepreneurs.
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had aView more
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