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Equitable Life & Casualty Insurance Company

Equitable Life & Casualty Insurance Company

Equitable Life & Casualty Insurance Company is Utah’s oldest, active life insurer and is headquartered in Salt Lake City. Founded in 1935 by Roderick Earl “Doc” Ross, the company currently operates under the leadership of his grandson, Earl Roderick “Rod” Ross. Equitable ( has a staff of over 165 home office employees, with an independent sales force of over 11,000 agents nationwide and holds licenses to conduct business in 45 states and the District of Columbia. Equitable’s mission statement is “To do Well, by Doing Good…because We Care!®” The company’s product portfolio includes Life/Final Expense, Medicare Supplement, Specified Disease/Cancer, Hospital Indemnity, Short-Term Nursing Home and Short-Term Care insurance plans designed for The Ultimate Generation…today’s Senior Americans® and pre-retirees. Equitable’s innovative products and services, along with the rapid and hassle-free ways for customers to do business with the company, promotes greater financial security and peace of mind for its policyowners and their families.

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