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The urgent mission of the Foundation Fighting Blindness, Inc. is to drive the research that will provide preventions, treatments and cures for people affected by retinitis pigmentosa (RP), macular degeneration, Usher syndrome, and the entire spectrum of retinal degenerative diseases.
The Foundation’s new mission-based logo intended to immediately communicate the organization’s purpose to save and restore sight. The Foundation’s mission is conveyed in this new logo through the strategically-placed gaps in the lettering. These gaps communicate the concept of missing vision or blindness. The Foundation’s purpose is to eradicate blindness, effectively filling in the gaps. As time passes and the Foundation moves closer to achieving its mission, the gaps in the logo may be filled in to represent progress toward saving and restoring vision.