The Chief Marketing Officer (CMO) is a highly critical position at Ballet West, responsible for more than 40% of Ballet West’s earned revenue. The position reports directly to the Executive Director and works closely with the Artistic Director to ensure consistency with branding BW.

The CMO will:

Strategic/Long-term

Develop a vision for BW’s marketing and sales efforts that communicates the character, ideals, and mission of the organization to a wide range of patrons, donors, employees, and other stakeholders
Provide consistent and clear leadership to the marketing, sales, and communications team
Inspire the team with passion, respect and an openness to new ideas and approaches
Continue professional development by participating in field and industry activities (conferences, professional groups, seminars, courses, etc.) to ensure that new ideas and methods are introduced to BW on an ongoing basis
Establish and maintain companywide standards for written and graphic communications in printed, verbal or electronic forms
Create and implement audience development marketing plans, including research on target audiences, market trends, and performing arts/non-profit trends using focus groups, surveys, and industry data, and
Build and cultivate collaborative relationships with industry leaders, board members, media, government and city officials, key business partners, promotional partners, performing arts organizations, and community leaders
Season Planning and Execution

Oversee creation of season timeline and calendars in consultation with team managers and other department heads
Oversee the development and execution of comprehensive advertising, promotion publicity plans, and single ticket campaigns for all BW programming
Oversee the development of all collateral marketing in support of all BW productions and public events
Establish ticket sales goals by production and ticket type during budgeting process and forecast sales on a regular basis in coordination with team mangers
Develop departmental expense budgets, and
Provide summary reports to the Executive Director, senior managers, Board of Directors
Ongoing Activities

Oversee company website, including content, design, maintenance, e-commerce, and promotion
Oversee management and coordination of outside consultants
Oversee social media campaigns, including Facebook, Twitter, company blog, and email communication
Oversee customer/patron complaints and expedite customer service issues in coordination with Patron Services Manager
CANDIDATE QUALIFICATIONS AND QUALITIES
The ideal candidate for the position of Chief Marketing Officer will have:

Demonstrated excellence in verbal and written communication skills
Familiarity with ballet repertoire and the entertainment industry
Solid business computer skills, including intermediate Microsoft Word and Excel skills
Working knowledge of Tessitura and database management
Minimum ten years of experience in marketing, sales, and/or public relations field, preferably in a senior leadership position
Demonstrated ability to lead, manage and guide a team of diverse marketing and sales professionals
Bachelor’s degree in communications, marketing, public relations, journalism or a related filed from an accredited college or university
Excellent analytical skills to create, read and analyze multiple sources of data to determine action
Passion for data and the importance of data-driven decisions and a thorough understanding of performance marketing
Agency experience and knowledge of Adobe InDesign and Photoshop a plus.