CRAFT LAKE CITY BUSINESS ACADEMY: 
Grow Your Business Plan

Calling all entrepreneurs, makers, creators, dreamers and doers! Have you…

• always had a creative business idea, but you were never sure what first step to take?
• started an existing small business but you’d like to level up your marketing and promotion strategies?
• thought about creating a business plan but haven’t made the time?
• been looking for a group of like-minded creative entrepreneurs who understand the challenges of running a business?
• wished you had a business mentor but were unsure of who to ask?

If you answered yes to any of these questions, Craft Lake City has designed a new entrepreneurial training course for you!

The Craft Lake City Business Academy is a series of professional development workshops designed to educate and support local makers as they build creative businesses.

Taught by creatives for creatives, The Craft Lake City Business Academy: Grow Your Business Plan is a five-week summer cohort program. This online course equips emerging entrepreneurs with the support and skills they need to successfully overcome obstacles and enable a strategic growth plan to launch their creative business.

Business Academy students will learn how to build a brand, sell handmade products online and in-person, manage inventory and finances, social media marketing, customer service and much more.

Classes consist of weekly work sessions, homework assignments, virtual discussions and mentorship by successful Utah business owners.

This course guides students through the process of building an effective growth strategy by creating a business plan based on a product launch at the 13th Annual Craft Lake City DIY Festival Presented By Harmons.*

Make your dream a reality by securing a limited spot in the Craft Lake City Business Academy: Grow Your Business Plan!

What’s Included:

• 10 professional development online training sessions led by successful Utah makers
• Held Tuesdays and Thursdays from 6-8 p.m., May 27 - June 29, 2021
• Individual coaching and mentorship with an established local creative business owner
• Intimate student cohort program to ensure the best learning experience—only 25 total students accepted!
• Guidance for designing an effective growth strategy and business plan
• Expert tips, tricks and insight from flourishing entrepreneurs
• Personal interaction with Craft Lake City staff and board members
• Networking opportunities and community-building with local emerging artisans
• On-site support before, during and after the 13th Annual Craft Lake City DIY Festival Presented By Harmons ( for those participating; application and fees handled separately )
• Celebratory wrap-up online meeting with all participants and instructors on August Tuesday, August 31, 2021.
• Access to an exclusive Craft Lake City Business Academy invite-only Facebook group
• Additional Academy student perks (valued at over $500!)
  • Craft Lake City mug
  • Craft Lake City tote bag
  • Free access to select pre-recorded online Academy courses
  • Free access to pre-recorded online craft workshops
  • 50% off Craft Lake City craft workshop supply boxes and merchandise
  • One pair of VIP Tickets to the 13th Annual Craft Lake City DIY Festival Presented By Harmons

* Course attendees are encouraged, to but not required, to participate in the 13th Annual Craft Lake City DIY Festival Presented By Harmons and can base their business plan and course work around another launch date of their choice.

Please note that all tuition sales are final and non-refundable.

Questions? Email info@craftlakecity.com or call 801.906.8521.