Ritual is a big screen celebration of the indomitable human spirit that defines the sport of mountain biking with unforgettable film-going experiences. The film series highlights incredible athletes, creative filmmakers, engaging storylines and stunning cinematography; bringing riders together in mountain biking’s greatest cities and venues.

About Ritual Mountain Bike Film Tour Launched in 2020 and shut down by Covid19, Ritual Mountain Bike Film Tour is re-launching in Spring 2024.The tour, founded by Chris Keig (Warren Miller / Fly Fishing Film Tour), Geoff Shaffer (Pearl Izumi) and Chad Melis (Turn It Up Media / REEB Cycles), will feature a collection of industry leading films from established and independent film makers on the big screen and will debut at roughly 50 venues through a mix of hosted and licensed live events in 2024.